Manager, SEO Strategy
Core
Lead organic strategy execution and transition clients to Generative Engine Optimization (GEO) for AI-driven search results.
Role type
Manager, SEO Strategy
Builds
Organic search visibility and brand authority across traditional SERPs and AI-generated answers (LLMs/SGE).
Domain
Digital Marketing / Search Engine Optimization / AI Search
Deliverable
product features
Required skills
Technical SEO, Generative Engine Optimization (GEO), Digital PR and authority building, SEO tool mastery, Data analysis, Client presentation, Team mentorship
Preferred skills
Local Search optimization, Organic Commerce, Offsite search strategies
Technologies
Ahrefs, Semrush, Botify, Screaming Frog, Google Search Console, Google Analytics, JavaScript, CSS, Headless CMS
Responsibilities
Develop and oversee comprehensive SEO roadmaps bridging traditional search with GEO; Lead authority-building initiatives via outreach and digital PR; Perform technical audits on rendering, architecture, and Core Web Vitals; Lead client meetings to communicate SEO data and AI impact; Collaborate with Content and Creative teams; Mentor SEO Associates; Monitor algorithm updates and pivot strategies.
Seniority
Manager, hands-on IC with team leadership
