Senior Product Marketing Manager, Marketing & Operations Audiences
Core
Own audience strategy, messaging, and positioning for Marketing and Operations buyers, creating campaigns and content to attract new accounts and inspire growth.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
Messaging, field-enablement assets, and net-new acquisition campaigns for Marketing and Operations leaders.
Domain
Enterprise SaaS (Work Management)
Deliverable
product features
Required skills
Audience strategy, persona-driven positioning, content creation, cross-functional partnership, sales enablement, campaign execution, market insights analysis
Preferred skills
AI tools familiarity, work management ecosystem knowledge, storytelling, analytical mindset
Technologies
Agentic Work Management, AI Teammates, no-code automations
Responsibilities
Develop deep subject matter expertise on target buyer personas; Create compelling content across the buyer journey; Equip sales teams with enablement tools; Collaborate with Campaigns team to execute new-logo acquisition campaigns; Champion the voice of the customer to influence product roadmap.
Seniority
Senior, hands-on IC
