Vice President, Analytics (Media)
Core
Lead analytics and business intelligence for Fortune 500 clients, driving data-driven strategies and decision-making across social marketing and media channels.
Role type
VP, Analytics (Media)
Builds
Data-driven insights, attribution models, forecasting models, and multi-touch point marketing programs for clients.
Domain
Digital Marketing, Media Buying, Adtech, Martech
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Data modeling, forecasting, data management, database marketing, digital analytics (site, social, EM, online), Python, Excel, leadership, project management
Preferred skills
Data science, big data, product innovation, statistics, machine learning, programming
Technologies
Python, Excel, attribution platforms, digital ecosystem measurement tools
Responsibilities
Lead client contact for analytics and BI, drive scoping for profitability, oversee client relationships and deliverables, analyze complex systems for marketing investments, provide leadership and mentorship to the analytics team, develop digital ecosystem measurement strategies
Seniority
Executive, strategic leadership & team building