Ad Operations Specialist
Core
Support the day-to-day operation and optimization of CarGurus' advertising platforms and campaigns, including reporting, troubleshooting, analysis, and cross-functional collaboration.
Role type
Ad Operations Specialist
Builds
Recurring reports, custom dashboards, campaign templates, and operational workflows for ad performance and revenue visibility.
Domain
Digital advertising, automotive marketplace
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Campaign execution, reporting, troubleshooting, data analysis, cross-functional collaboration, ad-serving logic, yield optimization, URL/deep-link troubleshooting, workflow automation
Preferred skills
Ad-serving logic, yield optimization, URL/redirect troubleshooting
Technologies
Google Ad Manager, Meta Business Manager, Google Campaign Manager, DoubleVerify, SSPs, DMPs, JIRA, Salesforce, DV360, Google Analytics, SQL
Responsibilities
Build and maintain accurate recurring reports on ad performance and revenue; Create custom reports, templates, and dashboards; Monitor campaign delivery and identify unusual patterns; Investigate and resolve ad-serving, tracking, and platform issues; Analyze campaign performance and provide actionable recommendations; Traffic, QA, and launch test campaigns; Support Sales with campaign forecasting and contract materials; Partner with Product and Engineering on new advertising features; Investigate deep-linking issues; Identify recurring operational challenges and recommend solutions.
Seniority
Mid-level, hands-on IC
