Link Social Lead
Core
Lead organic social strategy and brand expression for Stripe's Link product, managing agency partnerships and platform-specific content across Instagram, TikTok, and X.
Role type
Senior Brand & Social Media Lead
Builds
Platform-native organic social content and brand storytelling for Stripe's Link product
Domain
Fintech / Social Media Marketing
Deliverable
product features
Required skills
Brand strategy, organic social strategy, agency management, platform fluency (Instagram, TikTok, X), creative direction, stakeholder management, performance analytics, cross-functional collaboration
Preferred skills
Short-form video expertise, legal/compliance content experience, crisis communication
Technologies
Instagram, TikTok, X, dashboards
Responsibilities
Steward brand voice and creative standards for organic social channels; translate brand positioning into social strategies; evaluate and direct agency creative output; own editorial calendar and content approval; manage community escalation and feedback loops; define performance measurement frameworks; integrate social into product launches and cross-functional plans.
Seniority
Senior, hands-on IC