Integrated Marketing Lead, Cross Product
Core
Leading horizontal, cross-product marketing campaigns and owning the global online events program to drive demand and connect brand to customers across sales-led and self-serve journeys.
Role type
Senior Integrated Marketing Lead (Cross Product & Events)
Builds
Global multi-channel demand generation programs and scalable online events engine
Domain
Financial Technology (Fintech) / Payments
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Demand generation strategy, multi-channel campaign execution, cross-functional leadership, program management, stakeholder alignment, performance metrics analysis, events program ownership
Preferred skills
AI/LLM tool integration, program scaling from zero to one, fintech domain expertise, strategy consulting background
Technologies
AI-native tools, LLMs, agentic AI capabilities
Responsibilities
Own strategy and execution of global, multi-channel horizontal campaigns; Partner with product and regional teams to ensure campaign cohesion; Drive programs from brief to optimization; Evolve global online events strategy into a scalable engine; Manage and coach a small team; Test innovative audience engagement methods
Seniority
Senior, hands-on IC with team leadership