Principal Growth Marketing Manager - SEO/GEO
Core
Lead organic growth through content and off-page strategy, defining content ecosystems and driving discovery across traditional search engines and AI/LLM platforms.
Role type
Principal Growth Marketing Manager (SEO/GEO)
Builds
Content-led SEO/GEO strategy, high-impact content pieces, off-page authority initiatives
Domain
B2B SaaS, Observability, AI/LLM content discovery
Required skills
SEO/Growth Marketing strategy, content ecosystem design, cross-functional leadership, data analysis, SQL, enterprise SEO tools (Conductor, Profound), B2B developer marketing
Preferred skills
Marketing to developers/DevOps/IT operations, writing technical content
Technologies
Conductor, Profound, SQL
Responsibilities
Define content topics, formats, and ecosystems; lead and coach a high-performing team; prioritize high-impact content opportunities; map and optimize presence across LLM-ingested content platforms; design and execute off-page strategy including link acquisition and digital PR; partner with Website Experience on technical SEO; evaluate emerging trends in search and AI.
Seniority
Principal, hands-on IC with mentorship
