Business Analyst, Marketing-1 (Fixed Term)
Core
Drive business intelligence and performance optimization for regional marketing initiatives by analyzing existing enterprise dashboards and reports to generate strategic insights.
Role type
Business Analyst (Marketing Analytics)
Builds
Strategic recommendations and performance insights for regional marketing teams
Domain
B2B Marketing / Business Intelligence
Deliverable
dashboards & analysis
Required skills
B2B marketing funnel expertise, dashboard interpretation, data storytelling, ad-hoc analysis, CRM navigation, marketing automation platform experience, Excel/Google Sheets proficiency
Preferred skills
Tableau, Power BI, Looker, Salesforce, Marketo
Responsibilities
Analyze global and regional marketing results to identify trends and growth drivers; Conduct ad-hoc deep-dive analyses to diagnose performance anomalies; Partner with regional marketing teams to translate data into actionable insights; Synthesize complex datasets into clear summaries for leadership; Guide cross-functional partners on interpreting dashboards for budget and campaign decisions; Audit regional performance metrics and attribution models; Communicate diagnostic insights to stakeholders
Seniority
Mid-level, hands-on analyst