Marketing Manager, New Channels Strategy
Core
Lead DoorDash's new channels strategy by identifying, testing, and scaling net-new marketing channels (e.g., Influencer & Affiliate, SMS) to drive incremental new customer and MAU growth.
Role type
Senior Marketing Manager, New Channels Strategy
Builds
End-to-end programs for new customer acquisition channels including Influencer & Affiliate, SMS, and emerging channels
Domain
Food delivery / E-commerce / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategy and roadmap ownership, 0-to-1 program building, cross-functional leadership, data-driven decision making, budget management, stakeholder alignment
Preferred skills
MBA, familiarity with affiliate networks and creator platforms (Impact, CJ, CreatorIQ, Tagger), build-vs-buy tradeoff evaluation
Technologies
deeplinking, tracking, attribution infrastructure
Responsibilities
Own strategy and roadmap for new channel bets; Lead build-out of Influencer & Affiliate program; Partner with Eng, MarTech, and Analytics to build measurement infrastructure; Design incentive and budget structures; Set content and channel strategy across verticals; Act as glue across marketing org aligning with Product, Engineering, Analytics, and Finance
Seniority
Senior, hands-on IC
