Senior Manager, Growth Marketing - Organic Growth & Discovery
Core
Lead organic growth strategy and execution across SEO, AEO, ASO, and referral marketing to drive sustainable traffic and revenue for Rent the Runway's fashion rental platform.
Role type
Senior Manager, Growth Marketing (Organic Growth & Discovery)
Builds
Organic traffic and customer acquisition for a circular fashion subscription/rental service
Domain
Fashion retail / Digital Marketing / Search & AI
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
SEO strategy and execution, Answer Engine Optimization (AEO) for AI/LLMs, App Store Optimization (ASO), referral program design, data analysis, cross-functional partnership
Preferred skills
Experience with Core Web Vitals, structured data, indexation, linking, CMS (Contentful), Web Analytics (Looker, Heap)
Technologies
Google Search Console, Bing Webmaster Tools, Contentful, Looker, Heap
Responsibilities
Lead on-page, off-site, and technical SEO efforts; Architect AEO strategy for next-generation search engines and LLMs; Drive organic App discoverability via ASO tactics; Scale referral marketing through incentive structures and viral loops; Partner with Product, Engineering, and Merchandising teams; Build measurement frameworks and analyze program performance
Seniority
Senior Manager, hands-on IC