Product Marketing Director
Core
Lead go-to-market strategy and product positioning for new demand products (CTV, video, native, retail media) and translate complex AI/ML capabilities into business outcomes for brands and agencies.
Role type
Senior Product Marketing Director (AdTech/AI SaaS)
Builds
Demand products for programmatic advertising, including predictive audience modeling, intelligent curation, and AI-powered planning.
Domain
Digital Advertising, AdTech, AI/ML
Deliverable
product features
Required skills
Product marketing leadership, AI/ML product marketing, go-to-market strategy, enterprise sales cycle support, technical fluency, revenue alignment, thought leadership
Preferred skills
Experience with CTV, retail media, or connected television
Technologies
Machine learning, predictive modeling, automation, AI
Responsibilities
Define positioning and packaging for new demand products; own end-to-end GTM for product launches; align messaging with account journey stages; develop competitive battlecards and enablement materials; shape POV on AI-driven media buying; act as connective tissue between Product, Engineering, and Sales.
Seniority
Senior, hands-on IC
