Global VP of Marketing
Core
Lead global marketing strategy and execution for a sports performance technology company, driving brand, demand generation, and product launches to support commercial targets.
Role type
Senior VP of Marketing (Global)
Builds
Global brand identity, demand generation engine, and go-to-market strategies for SaaS products.
Domain
Sports technology / B2B SaaS
Required skills
Global marketing strategy, go-to-market (GTM) leadership, brand storytelling, demand generation, SaaS commercial acumen, team building, data-driven decision making, budget management, executive presentation.
Preferred skills
Sports technology expertise, B2B SaaS experience, A/B testing, conversion optimization, marketing automation.
Technologies
HubSpot, Marketo, Salesforce, Google Analytics
Responsibilities
Own end-to-end product launch strategy and commercial impact; build repeatable GTM playbooks; define and protect global brand identity; lead and mentor a global marketing team; track and report marketing contribution to pipeline and revenue; manage marketing budget allocation.
Seniority
Senior, hands-on IC with leadership responsibilities
