GTM Programs, Senior Manager - UCANZ - Membership Value (Contract)
Core
Coordinate and execute cross-functional go-to-market (GTM) programs, product launches, and integrated marketing campaigns for a global anime streaming platform.
Role type
Senior Manager, GTM Programs & Campaigns (Contract)
Builds
App Store Optimization, Strategic Growth Offers, Catalog Growth Planning, and strategic GTM initiatives for Crunchyroll's anime and manga community.
Domain
Entertainment, Streaming, Ecommerce, Membership/Subscription
Deliverable
product features
Required skills
Product marketing, digital marketing, campaign management, marketing operations, cross-functional team management, project management (Wrike), campaign localization, marketing QA, multi-market execution
Preferred skills
Experience in entertainment, streaming, ecommerce, consumer products, membership, or subscription businesses
Technologies
Wrike
Responsibilities
Manage assigned work streams from kickoff through launch, coordinate timelines and dependencies, manage campaign and creative requests, support launch readiness and QA, maintain campaign calendars and trackers, build campaign performance reports and presentations
Seniority
Senior, hands-on IC
