Audience Insights Manager
Core
Conduct qualitative and quantitative research to inform B2B strategies for DoorDash's ads and promos products, ensuring the voice of consumers, merchants, and Dashers drives decision-making.
Role type
Senior Marketing Research Manager (B2B)
Builds
Insights-driven strategies for advertising and promotional solutions for local businesses on DoorDash.
Domain
Food delivery technology / B2B Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery
Required skills
Qualitative and quantitative research design, concept development, copy testing, ethnography, segmentation, brand health, self-moderating 1-on-1 interviews, Qualtrics or survey programming, B2B research expertise, insights proposal writing, AI tool proficiency.
Preferred skills
Vendor relationship management, project management, stakeholder communication, presentation skills, strategic business thinking.
Technologies
Qualtrics, AI tools (Claude, ChatGPT)
Responsibilities
Execute research processes for qualitative and quantitative studies, synthesize learnings into compelling stories, build and oversee vendor relationships, manage project timelines and stakeholder information, establish centralized information tools.
Seniority
Senior, hands-on IC
