Senior Manager, Category Strategy & Analytics
Core
Lead category strategy and analytics for Harry's, Flamingo, Lume, and Mando brands by understanding market trends, shopper behavior, and competitive performance to craft growth strategies and inform brand positioning.
Role type
Senior Manager, Category Strategy & Analytics
Builds
Strategic insights and performance reporting for CPG brands
Domain
Consumer Packaged Goods (CPG), Retail, Digital Marketplaces
Deliverable
dashboards & analysis
Required skills
Advanced modeling, strategic planning, cross-functional leadership, data-driven decision making, presentation to senior leadership, project management
Preferred skills
Management consulting experience, investment banking experience, CPG industry experience, Syndicated data analysis, Retailer Loyalty Data analysis
Technologies
Syndicated data tools, Retailer Loyalty data platforms
Responsibilities
Analyze macro market trends, category, shopper, and competitive performance to craft strategy; Lead reporting on key business changes; Identify high-priority growth opportunities; Drive internal projects with functional leaders; Answer CMO's questions on performance across markets and channels; Mentor team members and lead omnichannel analytics projects
Seniority
Senior, hands-on IC with leadership exposure