Senior Data Analyst (Marketing_CRM)
Core
Analyst supporting performance marketing operations, campaign enablement across Paid, Search, and CRM channels, and user behavior analysis for Coupang Taiwan.
Role type
Senior IC data analyst (performance marketing)
Builds
Performance reporting, data feeds, and actionable insights for marketing campaigns
Domain
E-commerce / Retail / Performance Marketing
Deliverable
dashboards & analysis
Required skills
SQL, Python, data visualization (Tableau), statistical concepts, testing methodologies, critical thinking, data validation
Preferred skills
ETL/data engineering principles, advanced data manipulation with Python, global team collaboration
Technologies
SQL, Python, Tableau
Responsibilities
Process audience-building requests and write SQL queries for customer segmentation; Analyze marketing data to identify performance drivers; Collaborate with stakeholders to resolve data issues and drive insights; Maintain high quality and accuracy with clear documentation; Execute reporting requests to support decision-making
Seniority
Mid-Senior, hands-on IC