Director, Pharma Media
Core
Lead media strategy and delivery for pharmaceutical accounts, focusing on HCP and DTC audience plans and integrated programs.
Role type
Senior leadership media strategist (pharma)
Builds
Connected HCP and DTC audience plans, integrated media solutions, and performance optimization strategies.
Domain
Pharmaceutical marketing and media buying
Required skills
pharma marketing strategy, HCP audience planning, DTC program management, cross-functional collaboration, data-driven decision making, campaign performance monitoring, business growth strategy, talent mentorship, industry trend analysis
Preferred skills
oncology experience, programmatic execution, paid search/SEO, paid social, AI integration, privacy compliance
Technologies
MMM, attribution tools, experimentation platforms, programmatic platforms, social media platforms
Responsibilities
Own day-to-day media strategy development and client relationships for pharmaceutical accounts; Translate client business objectives into clear audience strategies and channel recommendations; Collaborate with analytics and channel teams to deliver integrated media solutions; Monitor active program performance and guide teams in translating data into actionable optimizations; Identify organic growth opportunities and support new business pitches; Guide and mentor junior team members while staying current on pharma marketing shifts and emerging channels
Seniority
Director, strategic leadership with hands-on execution
