VP, Pharma Media
Core
Lead client strategy and media delivery for pharmaceutical accounts, focusing on HCP and DTC audiences to drive commercial outcomes.
Role type
Senior IC VP, Pharma Media
Builds
Integrated HCP/DTC media plans and performance-linked solutions for pharma clients
Domain
Pharmaceutical marketing and digital media
Required skills
pharma marketing strategy, HCP audience strategy, integrated media planning, advanced measurement (MMM, attribution), client relationship management, commercial growth, cross-functional collaboration, emerging media trends
Preferred skills
oncology experience, programmatic, paid social, search, SEO/GEO, HCP/DTC performance linking
Technologies
MMM, attribution models, patient-level data, AI, search, paid social
Responsibilities
Lead media strategy and senior client relationships for complex pharma accounts; Craft sophisticated audience strategies including segmentation and channel sequencing; Partner with data and practice leads to build integrated media plans; Identify opportunities to grow existing accounts; Support new business pitches and mentor internal teams; Maintain pulse on emerging media channels and pharma marketing shifts
Seniority
VP, strategic leadership & mentorship
