Resident - Media Buying & Planning
Core
Execute real-time optimization of live media campaigns across digital platforms to ensure client goals are met and exceeded.
Role type
Junior media buyer and planner
Builds
Digital media campaigns for client brands
Domain
Digital advertising and media planning
Required skills
Google Ads, Meta Ads, TikTok Ads, Amazon DSP, The Trade Desk, data analysis in Excel/Google Sheets, campaign pacing, budget allocation
Preferred skills
Social media platforms (Snapchat, Pinterest, LinkedIn), Google Analytics, Connected TV/OTT platforms (Roku, Hulu), programmatic display/video
Responsibilities
Execute campaigns on Google, Meta, TikTok, Trade Desk, and Amazon; monitor performance and optimize in real-time; manage media investment and budget allocation; create pacing reports and ad-hoc analysis; present performance insights to clients
Seniority
Entry-level, residency program