Principal, Brand Management
Core
Drive growth and profitability for Coupang's expansion in Taiwan by managing category and brand strategies, building roadmaps, and analyzing performance data.
Role type
Senior IC program manager (business growth)
Builds
Category expansion programs, customer acquisition initiatives, and performance dashboards
Domain
E-commerce, Retail
Deliverable
product features
Required skills
Program management, Category management, Strategic planning, Data analysis, Stakeholder management, Forecasting
Preferred skills
Cross-functional leadership, Risk management
Technologies
Excel
Responsibilities
Analyze category and brand inputs to support selection and growth strategy; Build program charters, roadmaps, and phased goals for category expansion; Partner with Brand Managers, Marketing, and FP&A on forecasts and execution; Create category scorecards, GMV forecasts, and performance reports; Present insights and recommendations to leadership; Monitor progress, manage risks, and align stakeholders.
Seniority
Senior, hands-on IC