Head of Marketing
Core
Establish and oversee a new product marketing function for Wikipedia and Wikimedia projects, unifying it with integrated marketing to ensure global visibility and reader engagement.
Role type
Senior manager level Head of Marketing (Product & Integrated)
Builds
Unified product marketing function, global brand visibility, and audience engagement strategies for Wikimedia projects.
Domain
Non-profit / Open Source / Digital Publishing
Deliverable
product features
Required skills
Product marketing leadership, team management, go-to-market strategy, brand marketing, SEO/GEO strategy, marketing technology architecture, campaign analytics, budget management, global audience segmentation, agile environment experience.
Preferred skills
Curiosity for Wikimedia mission, experience in emerging markets, ability to adapt tone across cultural contexts.
Responsibilities
Establish product marketing processes and GTM approach, recruit and lead product marketing team, coordinate cross-departmental audience engagement, develop product marketing metrics, partner on global brand strategy, oversee paid/owned/earned media campaigns, architect marketing tech stack, manage external agency relationships.
Seniority
Senior, hands-on IC with team leadership