Lead - B2B Retail Marketing, China
Core
Develop and execute Greater China B2B marketing strategy across wholesale channels to drive business growth and elevate the in-store consumer journey for On's retail partners.
Role type
Lead B2B Retail Marketing Manager
Builds
360° brand experiences, localized brand storytelling, and campaign-driven sell-in/sell-through initiatives for On's B2B retail spaces in China.
Domain
Retail / B2B Marketing / Greater China
Deliverable
product features
Required skills
omnichannel retail/trade marketing, brand activation, team management, project management, stakeholder coordination, consumer insights analysis, sales meeting leadership, visual merchandising, strategic planning
Preferred skills
entrepreneurial spirit, adaptability, relationship building, cross-functional collaboration
Technologies
N/A
Responsibilities
Develop and carry out Greater China B2B marketing strategy across all wholesale channels; Elevate and humanize the in-store consumer journey across On's B2B retail spaces in China; Translate and distill the overarching Greater China brand vision and B2B priorities into a sharp, market-specific GTM playbook; Serve as the pivotal bridge between B2B partners and cross-functional teams; Conceptualize and deliver high-impact 360° brand experiences; Drive and amplify sell-through performance through strategically timed campaigns; Own and refine the planning and execution of in-store presence, visual tools, and localized brand storytelling; Lead and coordinate the end-to-end delivery of sales meetings.
Seniority
Senior, hands-on IC with team management responsibilities
