Product Marketing Senior Manager
Core
Own go-to-market strategy and execution for Endpoint Detection and Response (EDR) and Threat Protection product lines, driving partner program success and cross-functional alignment.
Role type
Senior Product Marketing Manager (Individual Contributor)
Builds
Go-to-market plans, sales enablement assets, thought-leadership content, and partner joint go-to-market strategies
Domain
Cybersecurity / Endpoint Security / Threat Protection
Deliverable
product features
Required skills
Go-to-market strategy, competitive research, product launches, sales enablement, thought leadership, market segmentation, performance analytics, cross-functional collaboration
Preferred skills
EDR/XDR expertise, managed security services (MSS) knowledge, technology alliance program management, product management experience
Technologies
EDR, XDR, endpoint security, firewalls, Zero Trust, SASE, MSS
Responsibilities
Develop positioning and messaging for assigned product lines; lead end-to-end product launches; build sales enablement tools; manage Technology Alliance Partner Program strategy; conduct market research and customer interviews; define and track campaign success metrics
Seniority
Senior, hands-on IC