Senior Marketing Manager, Loyalty
Core
Define and evolve the Tripadvisor Rewards value proposition and tiering strategy, execute always-on and calendared campaigns, and drive cross-functional alignment to test new program mechanics.
Role type
Senior Marketing Manager (Loyalty Programs)
Builds
Global loyalty and rewards programs for Tripadvisor and Viator
Domain
Travel technology and experiences marketplace
Required skills
Loyalty program strategy, campaign execution, cross-functional leadership, data analysis, AI tool utilization, product marketing, global mindset
Preferred skills
Loyalty program economics, marketplace dynamics, travel industry experience, tech company background
Technologies
AI tools, dashboards
Responsibilities
Own the loyalty marketing strategy and value proposition, run the campaign engine across paid and owned channels, lead cross-functional alignment for program mechanics, build business cases with data, measure program performance via holdout tests, benchmark competitor loyalty programs
Seniority
Senior, hands-on IC