[Coupang] Director, Financial Planning & Analysis (Ads Business)
Core
Strategic finance partner to the VP of the Ads Business team, leading financial strategy, business planning, budgeting, and performance management to drive sustainable long-term growth.
Role type
Director, Financial Planning & Analysis (FP&A)
Builds
Unified cross-functional alignment connecting operational KPIs to financial performance; scalable FP&A organization with advanced data analytics.
Domain
E-commerce / Online Advertising
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
End-to-end financial planning, annual budgeting, quarterly forecasting, commercial planning, sales Plan vs. Actual variance analysis, ROI-driven capital allocation, P&L structure evaluation, revenue model analysis, margin dynamics optimization, OPEX efficiency monitoring, cross-functional stakeholder management, team leadership and scaling, automation of financial workflows.
Preferred skills
MBA or Master's in Economics/Finance, CPA/CA/CFA certification, profound experience in online advertising, multinational company experience with Asia exposure.
Technologies
Advanced data analytics tools, financial planning systems.
Responsibilities
Direct and manage end-to-end financial planning processes including annual budgeting, quarterly goal setting, and forecasting; Drive rigorous sales Plan vs. Actual variance analysis to uncover performance drivers and execute mitigation strategies; Establish ROI-driven capital allocation frameworks to deploy resources toward high-yield growth opportunities; Conduct granular evaluations of P&L structures, revenue models, and margin dynamics to maximize ad revenue; Continuously monitor OPEX efficiencies to expand margins and maximize free cash flow; Build unified cross-functional alignment across Business, Product, Engineering, and Sales/Marketing teams; Build, mentor, and scale a high-performing FP&A organization while driving automation and advanced data analytics.
Seniority
Director, strategic partner to VP