Paid Media Marketing Coordinator / Sr. Analyst
Core
Tactical execution and optimization of paid social campaigns (Meta, TikTok, Snap) to drive consumer growth and order volume for a food delivery platform.
Role type
Senior Paid Media Marketing Coordinator / Sr. Analyst
Builds
Multi-million dollar monthly digital acquisition campaigns across paid social channels
Domain
Consumer technology / Food delivery / Performance marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Paid social media buying, campaign optimization, budget pacing, A/B testing, data analysis, Excel/Google Sheets proficiency, metric interpretation (CPA, CPC, CVR, LTV)
Preferred skills
Web & App Tracking/Attribution, SQL, multi-sided marketplace experience
Responsibilities
Manage multi-million dollar monthly digital budgets, optimize campaign performance, run experiments (creative, bidding, incrementality), monitor key metrics, partner with platform reps
Seniority
Senior, hands-on IC