Lead Copywriter, Global Creative Studio (m/f/x)
Core
Lead Copywriter driving copy quality across the demand generation engine for eight global brands, focusing on mid-funnel paid social creative and full-funnel channels.
Role type
Senior Lead Copywriter (Global Creative Studio)
Builds
Campaign headlines, push notifications, social hooks, CRM journeys, and localized content for eight brands across sixteen markets.
Domain
Food & Tech (Meal Kit sector) / Digital Marketing
Deliverable
product features
Required skills
Strategic copywriting, paid social creative, CRM copy, AI tool integration (Claude, Gemini), localization workflows, performance data interpretation, tone of voice management, cross-functional collaboration
Preferred skills
Agency experience, food or tech brand experience, knowledge of German/French/Swedish/Norwegian/Danish/Dutch
Technologies
Google Suite, Airtable, Jira, Claude, Gemini
Responsibilities
Write sharp on-brand copy across paid social, display, CRM, YouTube, TV, and OOH; consult with local market teams to guide copy quality; use AI tools for ideation, iteration, and localization; advise stakeholders on copy strategy and messaging hierarchy; shape and maintain tone of voice guidelines; partner with designers and performance marketers; interpret performance data to refine copy; rigorously proofread all copy; manage content flows via project management tools.
Seniority
Senior, hands-on IC with mentorship responsibilities