Senior Manager, Measurement - APAC
Core
Lead the APAC Measurement organization to demonstrate commercial value to advertisers through lower-funnel measurement, experimentation, MMM, clean rooms, and retail media.
Role type
Senior Manager, Measurement Solutions
Builds
Scalable operating mechanisms for prioritization, capacity planning, and cross-market knowledge sharing across Singapore, GCR, Australia, and Japan.
Domain
Digital Advertising, Marketing Science, APAC Markets
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lower-funnel measurement, experimentation, MMM, attribution, privacy-safe measurement solutions, team leadership, commercial strategy, stakeholder management, operating system design
Preferred skills
Data clean rooms, retail media networks, identity/data partners, first-party data collaboration, agency ecosystems, enterprise advertisers, commerce/retail/CPG experience
Technologies
MMM, clean rooms, retail media networks
Responsibilities
Set and execute APAC Measurement Solutions strategy; Partner with Sales leadership to translate priorities into measurement plays; Lead and develop a high-performing regional team; Build scalable operating mechanisms; Advance privacy-safe data collaboration; Represent APAC in global forums; Strengthen regional thought leadership
Seniority
Senior Manager, hands-on leadership
