Marketing Strategy and Analytics Manager
Core
Trusted analytics advisor to global and regional marketing leaders, translating business questions into analyses that shape budget, channel, and campaign decisions.
Role type
Senior Marketing Strategy & Analytics Manager (Hybrid Business Partner/Data Scientist)
Builds
End-to-end analytics across B2B and B2C marketing funnels, reusable tools, and dashboards for insight generation
Domain
B2B/B2C Marketing, Media Mix Modeling (MMM), Digital & Traditional Media
Deliverable
production ML models
Required skills
Python, SQL, Media Mix Modeling (MMM), Statistics, Experimental Design (A/B testing, geo-lift), Stakeholder Management, Data Storytelling, Digital Marketing Channels
Preferred skills
Building MMM models, AI product experience (LLMs, copilots), B2B marketing analytics, Consulting/Agency experience, Global matrixed organization experience
Technologies
Robyn, Meridian, Python, SQL
Responsibilities
Act as trusted analytics advisor to marketing leadership; Apply and extend MMM outputs for regional nuance; Build incremental analyses (geo-lift, funnel analytics); Partner with central MMM data science team; Write production-quality Python/SQL for data pulls and light modeling; Craft compelling narratives for senior stakeholders; Collaborate with regional analytics partners (EMEA, APJ)
Seniority
Senior, hands-on IC