Global Paid Search Marketing Manager

Bellevue💼 Full-time💰 $132,000–$132,000🗓 2026-09-21 → 2026-09-27

Core

Own the evolution of the global paid search portfolio by implementing Value-Based Bidding (VBB) models and leveraging AI to align search spend with downstream pipeline value.

Role type

Senior IC Global Paid Search Marketing Manager

Builds

Enterprise-level paid search campaigns (Google Ads, Bing Ads) optimized for B2B SaaS pipeline and revenue.

Domain

B2B SaaS Marketing / Digital Acquisition

Deliverable

production ML models | product features

Required skills

Value-Based Bidding (VBB), AI-driven search strategies, statistical significance modeling, martech integration (CRM/Marketing Automation), audience segmentation, process automation, account hygiene

Preferred skills

B2B SaaS marketing experience, advanced web analytics

Technologies

Google Ads, Bing Ads, Salesforce, Marketo/Eloqua, Google Analytics, GTM

Responsibilities

Develop and execute AI-driven paid search strategies; implement and optimize VBB models; design and analyze A/B and multivariate tests; maintain real-time in-market reporting; integrate martech stacks for offline conversion tracking; conduct competitive benchmarking and audience segmentation; automate workflows and audit account architecture

Seniority

Senior, hands-on IC

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About Okta

Okta is an Equal Opportunity Employer/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to participate in the job application or interview process, please use this Form to request an accommodation.