Marketing Executive
Core
Hands-on Marketing Executive driving day-to-day campaign delivery, PR, content creation, and demand generation for a global SaaS video streaming company.
Role type
Senior IC Marketing Executive (B2B SaaS)
Builds
Marketing campaigns, PR assets, content, and demand generation programs for enterprise video streaming clients.
Domain
B2B SaaS / Video Streaming Technology
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing, content creation, PR & communications, campaign management, AI tool adoption, commercial awareness, project management
Preferred skills
Experience in SaaS environment, track record of using AI for workflow optimization, strong writing across formats
Technologies
AI tools for research and content creation, LinkedIn (organic & paid), email nurture platforms
Responsibilities
Create content across the funnel (awareness to conversion), execute end-to-end marketing campaigns, lead PR execution and media relations, manage social media and brand messaging, develop customer case studies, track campaign performance and suggest improvements
Seniority
Mid-Senior, hands-on IC
