EMEA Digital Media Manager
Core
Own regional digital acquisition and paid media strategy across priority EMEA markets, translating global priorities into market-specific investment and activation plans to drive qualified demand and revenue.
Role type
Manager-level individual contributor digital media strategist
Builds
Integrated full-funnel digital acquisition programs and regional paid media strategies
Domain
B2B Enterprise SaaS marketing in EMEA
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Digital media strategy, paid media management, full-funnel acquisition, B2B enterprise buying cycles, investment judgment, analytical rigor, AI and automation fluency, vendor management, localization strategy, experimentation design
Preferred skills
Fluency in a major European language, experience with Tableau/Looker/Salesforce/Marketo, deep platform proficiency (Google Ads, LinkedIn, programmatic)
Technologies
Google Ads, LinkedIn, programmatic media, Tableau, Looker, Salesforce, Marketo, web analytics tools
Responsibilities
Develop and lead regional paid media strategy; manage regional budgets and recommend shifts across geographies and channels; build and optimize integrated programs across Paid Search, Paid Social, Programmatic Display, retargeting, content syndication, and ABM; evaluate inquiry quality and pipeline progression; surface trends and recommend changes to targeting and media mix; identify and scale practical uses of generative AI and automation; serve as senior digital media partner to cross-functional teams; incorporate intent and engagement signals into media targeting; strengthen conversion tracking and attribution; manage regional agencies and partners; establish a regional test-and-learn roadmap
Seniority
Manager, hands-on IC