Senior Director, GTM Product Marketing
Core
Senior Director leading GTM Product Marketing to translate product positioning into field narratives, playbooks, and enablement for Sales, CS, and Partnerships at Braze.
Role type
Senior Director, GTM Product Marketing (Player-Coach)
Builds
Field narratives, GTM playbooks, partner joint motions, and services marketing assets for Braze's customer engagement platform.
Domain
B2B SaaS, Martech, AI-powered marketing technology
Deliverable
product features
Required skills
B2B SaaS GTM strategy, field marketing, partner ecosystem management, complex technology translation, sales motion fluency, team leadership, strategic prioritization, customer insight synthesis, AI literacy, executive presentation
Preferred skills
Martech domain expertise, AI innovation knowledge, cross-functional ambiguity navigation
Technologies
Braze platform, AI tools for marketing
Responsibilities
Shape field narratives from core messaging; own GTM playbooks and asset systems; lead partner GTM strategy; manage Braze Services marketing; lead and develop a small GTM PMM team; partner with field leadership on deal progression; translate complex tech for buyers; leverage AI to accelerate marketing workflows; prioritize high-impact initiatives; conduct customer research to inform strategy.
Seniority
Senior Director, hands-on IC with team leadership