Senior Enterprise Product Marketing Manager, Base
Core
Own enterprise GTM strategy and launches for Base's financial markets (trading, lending, tokenization) to drive adoption among institutional clients.
Role type
Senior Enterprise Product Marketing Manager
Builds
Go-to-market strategy, sales-enablement collateral, and launch campaigns for Base's onchain financial infrastructure.
Domain
Cryptocurrency / Financial Markets / Enterprise B2B
Deliverable
product features
Required skills
Enterprise GTM strategy, B2B product marketing, onchain trading/lending/tokenization domain knowledge, cross-functional leadership, regulated environment marketing, competitive intelligence, metrics-driven optimization
Preferred skills
Generative AI utilization, 0-to-1 environment experience, mentoring junior PMMs
Technologies
Generative AI
Responsibilities
Own enterprise GTM roadmap including positioning and segmentation; build repeatable proof engine with case studies and sales collateral; lead cross-functional launches with Product, BD, and Legal; drive market intelligence for enterprise crypto; define and report adoption metrics; shape enterprise marketing function and mentor team members