Principal Web Strategy & Digital Experience Lead
Core
Define and lead complex global web experiences for major consumer-product and feature launches, establishing vision, metrics, and roadmaps.
Role type
Senior IC web strategy lead (digital experience)
Builds
Global web experiences, product roadmaps, and customer journey strategies for consumer portfolios
Domain
Technology solutions, digital experience, ecommerce, and consumer products
Deliverable
product features
Required skills
Web strategy, information architecture, customer journey mapping, A/B testing, data-driven decision making, executive storytelling, vendor management, AI application in digital content
Preferred skills
Ecommerce/DTC experience, global multi-brand portfolio management, RTL language support, SEO/structured data, agile content scaling, incentive model design
Technologies
None explicitly listed
Responsibilities
Own end-to-end web strategy for product launches; Establish vision, success metrics, and operating models; Translate behavioral data into roadmap decisions; Lead customer-journey and information-architecture decisions; Define A/B and multivariate experimentation strategies; Guide global web experiences across markets and segments; Monitor Core Web Vitals and conversion indicators; Influence senior leaders with data-backed recommendations
Seniority
Senior, hands-on IC