Senior Social Content Operations Manager, China
Core
Lead China social initiatives and drive business growth across key local video-driven platforms to strengthen brand presence and user engagement.
Role type
Senior Social Content Operations Manager (China)
Builds
Scalable social growth capabilities and downstream conversion on local video platforms
Domain
Travel / Social Media Marketing / Video Platforms
Deliverable
product features
Required skills
Social operations, platform operations, content marketing, short-form video content operations, agency management, project management, data-driven growth mindset, stakeholder management
Preferred skills
Knowledge of Douyin, RedNote video, Bilibili, livestreaming, community-based social marketing
Technologies
Douyin, RedNote video, Bilibili
Responsibilities
Own and drive social growth strategy across video-driven platforms; Lead and execute social operations including content strategy, production, and engagement; Initiate innovative growth pilots for livestreaming and community marketing; Collaborate with cross-functional stakeholders to align initiatives with business priorities; Partner with global/regional teams to share insights and maintain execution standards; Monitor platform trends and user behaviors to improve growth playbooks
Seniority
Senior, hands-on IC