GTM Strategist (Fractional)
Core
Own the full go-to-market arc for B2B and B2C clients, including strategy, messaging, content creation, and paid campaign execution.
Role type
Fractional GTM Strategist (Independent Contractor)
Builds
Go-to-market strategies, messaging architectures, content assets, and paid media campaigns for AI-first clients.
Domain
B2B/B2C Marketing, AI Strategy, Digital Advertising
Required skills
Go-to-market strategy, positioning and messaging, paid media management (Meta, LinkedIn, Google), email marketing, content writing, data analysis, executive presentation, freelance project management
Preferred skills
AI tool usage for research and content, experience with ambiguous scope, rapid client onboarding
Technologies
Meta Ads, LinkedIn Campaign Manager, Google Ads, HubSpot, AI tools
Responsibilities
Build go-to-market strategies, define ideal customers and analyze competitors, write website copy and email sequences, run paid ad campaigns, set up success metrics and report to C-suite, create sales materials
Seniority
Senior, hands-on IC
