GTM Strategist (Fractional)
Core
Own the full go-to-market arc for B2B and B2C clients, including positioning, messaging, campaign execution, and sales alignment.
Role type
Fractional GTM Strategist (Independent Contractor)
Builds
Go-to-market strategies, paid media campaigns, content assets, and sales enablement materials for AI-first clients.
Domain
B2B/B2C Marketing, AI Strategy, Digital Advertising
Required skills
Go-to-market strategy, paid media campaign management, copywriting, data analysis, executive presentation, AI tool usage, project management
Preferred skills
Experience with Meta Ads, LinkedIn Campaign Manager, Google Ads, HubSpot, repositioning projects
Technologies
Meta Ads, LinkedIn Campaign Manager, Google Ads, HubSpot, AI tools
Responsibilities
Build go-to-market strategies including positioning and messaging architecture; conduct market research and define ideal customer profiles; write website copy, landing pages, and email sequences; set up and run paid media campaigns; measure campaign performance and report to client leadership; create sales materials and align marketing with pipeline.
Seniority
Mid-Senior, hands-on IC
