Manager - Advertising Platform Strategy
Core
Serve as the in-house platform authority for an advertising platform that abstracts and operationalizes campaign management across major walled garden platforms (Google, Meta, TikTok, etc.), translating practitioner expertise into product direction.
Role type
Senior IC media buyer / platform strategy lead
Builds
An advertising platform that automates complex workflows for SMBs and agencies
Domain
Digital advertising technology / Programmatic advertising
Deliverable
production ML models | product features
Required skills
Hands-on campaign management across Google, Meta, TikTok, Snap, or Pinterest; US advertising market fluency; Agency operational workflow expertise; Intuition for platform mechanics and constraints; Product and engineering environment adaptability
Preferred skills
Experience with agency-side campaign execution; Deep understanding of platform inconsistencies vs. documentation
Technologies
Google Ads, Meta Ads, TikTok Ads, Snap Ads, Pinterest Ads
Responsibilities
Act as the definitive internal reference for major platform structures and operational realities; Run live campaigns to test and validate product capabilities; Translate practitioner knowledge into actionable product direction; Integrate agency workflow intelligence into product development; Collaborate with product and engineering teams to encode platform knowledge
Seniority
Senior, hands-on IC
