Principal, Data Analytics (Adobe - AA/CJA/WebSDK)
Core
Senior Analytics & Identity Engineer specializing in web/app telemetry tracking instrumentation, tag container cleanup, and analytics validation reporting.
Role type
Senior IC analytics engineering specialist
Builds
Real-time analytics verification procedures, clean client-side data collection containers, and server-side event forwarding mechanisms
Domain
Digital marketing analytics, web telemetry, Adobe Experience Platform
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Web/app analytics instrumentation, Tag management systems, Client-side data layer design, Custom JavaScript tag rules, Server-side event routing, Adobe Experience Platform Web SDK, Adobe Launch, Adobe Customer Journey Analytics (CJA), Browser debugging utilities
Preferred skills
Edge-based tagging optimization, Campaign attribution validation, Frontend engineering collaboration
Technologies
Adobe Experience Platform, Adobe Launch, Adobe Analytics, Adobe Customer Journey Analytics, JavaScript
Responsibilities
Audit and clean up double-tracked SDK implementations, Configure robust server-side event forwarding mechanisms, Build real-time analytics verification procedures to resolve metric discrepancies, Re-architect and simplify complex tag containers, Optimize edge-based tagging and validate campaign-link attribution
Seniority
Senior, hands-on IC
