PLG Growth Marketing Manager
Core
Own the free-to-paid journey end-to-end for a self-serve SaaS product, turning signups into paying customers through experimentation and data-driven optimization.
Role type
Senior IC PLG Growth Marketing Manager
Builds
Self-serve revenue engine, paid/organic acquisition channels, and high-velocity experimentation programs
Domain
B2B SaaS, Product-Led Growth, AI-driven marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Funnel ownership (signup to conversion), Paid acquisition strategy (Search/Social), Organic growth (SEO/AEO), A/B test design and analysis, AI tool fluency for content/experiments, Product analytics (Amplitude/Mixpanel/GA4), Cross-functional collaboration, PLG metrics mastery
Preferred skills
Experience in B2B SaaS or self-serve environments, Guerrilla growth tactics, In-product messaging alignment
Technologies
Google Ads, LinkedIn, Meta, Reddit, Slack, Discord, Product Hunt, Amplitude, Mixpanel, GA4
Responsibilities
Run paid acquisition campaigns managing budget toward signups and CAC payback; Lead organic acquisition strategy including SEO and AI search; Design and analyze high-velocity A/B and multivariate tests; Optimize new-user onboarding and time-to-value; Partner with Product/Engineering to instrument funnels and build dashboards; Report on funnel performance and self-serve revenue to leadership
Seniority
Senior, hands-on IC