Digital Communications Director
Core
Architect and execute a global digital communications strategy to position Cloudflare as an authoritative voice for enterprise buyers, developers, and tech policy leaders across social media, web, and technical communities.
Role type
Director of Digital Communications (B2B Tech/SaaS)
Builds
Cohesive, influential, and authentic digital brand presence across LinkedIn, X, YouTube, Reddit, and GitHub.
Domain
B2B Technology, Cybersecurity, Cloud Infrastructure, Internet Policy
Deliverable
product features (digital brand strategy & content)
Required skills
Digital strategy, multi-channel storytelling, executive positioning, crisis management, data-driven optimization, tech journalism, cross-functional leadership
Preferred skills
Open-source project management, active participation in tech ecosystem, background in tech journalism
Technologies
LinkedIn, X (Twitter), YouTube, Reddit, Threads, GitHub
Responsibilities
Define overarching vision for corporate digital channels; Partner with executive leadership to shape personal digital brands; Manage corporate social media channels and expand into emerging platforms; Translate complex technical milestones into engaging content; Lead crisis management and rapid response; Establish measurement frameworks for brand sentiment and share of voice.
Seniority
Director, strategic leadership & team management