Product Marketing Lead - Trade
Core
Own the positioning and growth of Trading features (swaps, perps, prediction markets, RWAs) for MetaMask's self-custodial wallet, serving crypto traders and holders globally.
Role type
Senior Product Marketing Manager (Trading Features)
Builds
Trading features within MetaMask's operating system for money
Domain
Fintech / Crypto / Web3 / DeFi
Deliverable
product features
Required skills
GTM strategy definition, product launch leadership, lifecycle marketing, competitive analysis, market research, data-driven decision making, cross-functional influence, storytelling, user behavior analysis
Preferred skills
Experience with perps trading and prediction markets GTM, experience targeting Asia audiences
Technologies
None explicitly listed
Responsibilities
Define and execute end-to-end GTM strategy for Trading features; Partner with Product leads to shape roadmap priorities; Lead product and feature launches crafting narratives for crypto traders; Drive lifecycle marketing initiatives to increase awareness, activation, and retention; Collaborate with cross-functional teams to deliver integrated campaigns; Strengthen brand reputation in the Trading community through education and community programs
Seniority
Senior, hands-on IC