Sr. Product & Customer Marketing Manager
Core
Senior Product Marketing Manager responsible for building GTM release frameworks, managing customer advocacy programs, and supervising an autonomous Digital PMM AI agent to streamline product launches and customer success evidence.
Role type
Senior IC product marketing manager (GTM & customer advocacy)
Builds
Modern GTM release engine, autonomous Digital PMM AI agent, customer advocacy network (SlapFive), and scalable content frameworks
Domain
B2B SaaS / K-12 Education Technology
Deliverable
product features
Required skills
Value positioning, messaging hierarchies, GTM strategy, customer advocacy program management, case study production, AI agent supervision, prompt engineering, customer journey mapping, CS partnership
Preferred skills
Experience with multi-product platforms, building systems from scratch, interviewing skills, copywriting
Technologies
AI agents, LLM prompts, automation workflows, in-app changelog tools
Responsibilities
Author value propositions and messaging frameworks; co-design GTM release frameworks with Product Enablement and CS; build and supervise autonomous Digital PMM AI agent; own customer reference engine and produce case studies; map customer touchpoints to prevent notification fatigue; partner with CS to create renewal collateral and enablement content
Seniority
Senior, hands-on IC
