Product Marketing Manager, Consumer
Core
Own positioning and messaging for ID.me's consumer-facing digital identity wallet and verification experience to build trust and drive transactions growth.
Role type
Senior Product Marketing Manager (Consumer)
Builds
Consumer-facing digital identity wallet, verification experience, government services and benefits hub, shopping discounts
Domain
Digital Identity / Fintech / Government Services
Deliverable
product features
Required skills
Consumer product marketing, Positioning and messaging, Go-to-market strategy, Consumer research, Crisis communications, Cross-functional partnership (Product, Legal, Trust & Safety), Data-driven growth metrics
Preferred skills
Experience in regulated/trust-sensitive categories (fintech, healthcare, insurance), Writing copy for legal review
Technologies
None stated
Responsibilities
Own positioning and messaging for consumer-facing products; Partner with Product, Trust & Safety, and Legal on privacy/security communication; Drive transactions growth via in-flow copy and lifecycle communications; Lead go-to-market for feature launches; Serve as voice of end consumer; Own consumer research and voice-of-customer synthesis; Monitor and respond to public sentiment/reputation issues
Seniority
Senior, hands-on IC
