Senior Product Marketing Manager, Growth
Core
Owns weekly product launches and builds the PLG activation flow to drive adoption of new features for AI-native B2B software companies.
Role type
Senior Product Marketing Manager (Growth)
Builds
Product launch assets, onboarding journeys, activation campaigns, and enablement materials for self-serve users.
Domain
B2B SaaS / AI-native tools / Product-Led Growth
Deliverable
product features
Required skills
Product marketing for AI products, AI tool proficiency (Claude, etc.), PLG activation/onboarding program ownership, weekly launch cadence management, lifecycle and in-app marketing tools (Customer.io, HubSpot, Braze, Appcues, Pendo, Chameleon), product analytics (PostHog, Amplitude, Mixpanel), clear technical writing.
Preferred skills
Marketing to PMs/engineers/developers at AI-native companies, early-stage startup experience, video production skills, familiarity with customer feedback/developer tools.
Responsibilities
Plan and execute weekly product launches with positioning and assets; drive post-launch adoption via email and in-app campaigns; define activated account metrics and build onboarding journeys; create product enablement (guides, videos, templates); run experiments on activation metrics; hand off ready accounts to sales.
Seniority
Senior, hands-on IC
