Senior Product Marketing Manager, Personalization
Core
Own the core narrative and innovation for Klaviyo Personalization, helping brands turn first-party customer data into relevant, higher-converting experiences across every channel using predictive models and AI.
Role type
Senior Product Marketing Manager (AI/ML-driven SaaS)
Builds
Go-to-market strategy, launch plans, packaging, pricing, and sales enablement assets for the Personalization product.
Domain
B2B SaaS, E-commerce, AI/ML, Marketing Automation
Deliverable
product features
Required skills
B2B SaaS product marketing, product launches, data/analytics/AI/ML product marketing, positioning and storytelling, roadmap influence, adoption and revenue growth strategies, sales enablement, cross-functional collaboration, analytical skills
Preferred skills
Marketing technology and/or e-commerce experience, experience with sales enablement, experience with AI/ML, analytics, CDP, or marketing automation products
Technologies
Predictive models, AI, Predicted CLV, RFM, Next Best Product, personalized send time, audience optimization, CDP, marketing automation
Responsibilities
Define value proposition, messaging, and positioning; lead go-to-market strategy and launch plans; partner on packaging and pricing; synthesize research and feedback to shape product roadmap; develop campaigns and ROI models to drive adoption; build GTM assets and serve as SME for Sales and Customer Success; develop customer stories and thought leadership content; define success metrics and report on results.
Seniority
Senior, hands-on IC