Paid Media Manager
Core
Lead end-to-end strategy, execution, and optimization of paid digital advertising campaigns to drive growth and ROI for Axon's safety and justice products.
Role type
Senior Paid Media Manager (B2B Digital Marketing)
Builds
Performance-driven paid media campaigns across search, social, programmatic, and ABM channels
Domain
B2B Technology / Digital Marketing
Required skills
B2B paid media strategy, SEM/keyword strategy, Google Ads, Microsoft/Bing Ads, LinkedIn Campaign Manager, marketing automation integration, data analytics, copywriting
Preferred skills
Programmatic advertising, ABM platforms, SEO knowledge, CRO, international market adaptation
Technologies
Google Ads, Microsoft/Bing Ads, LinkedIn Campaign Manager, CRM, Marketing Automation, Analytics tools
Responsibilities
Build annual paid media plans and testing roadmaps; Develop and optimize campaigns across search, social, programmatic, and ABM; Conduct keyword research and trend analysis; Integrate ad platforms with CRM and analytics for real-time tracking; Monitor spend and performance metrics; Partner with global teams for international campaign adaptation; Craft high-converting ad copy and collaborate on landing pages.
Seniority
Senior, hands-on IC
