Marketing Manager
Core
Drive growth for the Colombian ethnic grocery category by analyzing consumer data, optimizing pricing, and executing go-to-market strategies.
Role type
Senior Marketing Manager (Category Management & Strategy)
Builds
Go-to-market strategies, dynamic pricing models, and product assortments for the Colombian market.
Domain
Ethnic grocery retail / Consumer analytics
Deliverable
product features
Required skills
Category management, Pricing strategy, Go-to-market strategy, Consumer trends analysis, Data analytics, Vendor management, Cross-functional collaboration
Preferred skills
Basket analysis, Gap analysis, Attribution modeling, Macro-economic analysis
Technologies
SQL, Python, Tableau, Google Analytics, Salesforce
Responsibilities
Diagnose core performance outcomes (sales, market share) using analytics; Develop and refine Go-to-Market strategies; Conduct price elasticity studies and competitive benchmarking; Synthesize macroeconomic indicators to build long-term strategic roadmaps; Research purchasing habits to drive loyalty initiatives; Analyze ROI of multi-channel marketing campaigns; Utilize Basket and Gap Analysis to curate product mix; Serve as analytical bridge between Marketing, Ops, and Supply Chain; Translate complex data sets into executive narratives.
Seniority
Mid-Senior, hands-on IC