Principal, eCommerce site merchandising
Core
Lead company-wide marketing strategy formulation and optimization based on campaign performance analysis to support long-term business goals.
Role type
Principal eCommerce merchandising strategist
Builds
Marketing campaigns, promotional plans, and site-wide customer experience initiatives
Domain
eCommerce, Retail, Digital Marketing
Deliverable
product features
Required skills
Customer experience design, Data analysis, Marketing strategy, KPI management, Cross-functional collaboration
Preferred skills
Campaign planning, Process optimization
Technologies
None stated
Responsibilities
Define customer needs and derive solutions, Plan and execute marketing campaigns and promotions, Manage key performance indicators (Top Line, Orders, GMV, Inflow, Conversion, Retention), Optimize workflows across Business, Marketing, Category, Design, and Product teams
Seniority
Principal, strategy & mentorship